October 17, 2020 10 – 2 PM | Cost $60
Space is limited to 15 participants
This workshop, taught by award-winning photographer Geoff Forester, includes explanations of the techniques and equipment used to capture good nature images, with an emphasis on how the casual photographer can produce good photos. Participants travel to the nearby Audubon Center and Massabesic Lake to take photos of their own, then return to the school to display images. Geoff demonstrates processing techniques using Photoshop.
Students should bring a digital camera (more than a smartphone) and wear comfortable clothes for an outing of nature photography. Sophisticated camera equipment is not needed
Geoff Forester, photo editor at the Concord Monitor, has been a photojournalist for more than 30 years. He was named 2018 Photographer of the Year by the New Hampshire Press Association and also won honors for Photo Essay and Sports Photo. In 1994, he was named Photographer of the Year by the New Hampshire Photojournalists Association. He is a former photo editor at the Boston Globe and has taught photography at Boston University and the New Hampshire Institute of Art.
Smartphones — Smart Photos
October 24, 2020 9 – 3 PM | Cost $60
Space is limited to 10 participants
Point, shoot and share.
It sounds so easy until you miss the moment or don’t capture an important image the way you saw it.
A world class photographer once said the best camera is the one you hold in your hand. For most of us, that means a smartphone. This workshop covera the basics, including how to hold the phone and use the elements around you so your “moments” become your pride and joy, not just deleted images.
Instructor Debi Rapson is a semi-professional photographer acclaimed for her ability to “capture the authentic moment.” She also wins praise for her ability to translate technology into easy-to-understand terms for students of all ages.
Come with your smartphone, your questions and your ideas. Learn how to create smartphone photos that will make you enjoy sharing — then smile when people ask you what camera you’re using.
Social Media – Beyond the Basics – Christine Halvorson
September 25, 2020 9 -11 AM – Instruction and 1 -3 PM – Review and discuss assignment| Cost $60
Assignments to be completed independently 11 AM – 1 PM
This online workshop will help improve your business’s or organization’s use of social media.
The goal is to help small business owners and nonprofits better manage their Facebook, Twitter, LinkedIn and/or Instagram presence. Attendees should have a working knowledge of Facebook Business Pages.
Instructor Christine Halvorson of Halvorson New Media will teach attendees how to:
- manage social media marketing time
- develop strategies to gain fans
- create photos, graphics and videos without professional training
- write a social media marketing plan
Attendees will learn which sites are best for which target audiences. Worksheets and an online version of the presentation are included.
Christine Halvorson founded Halvorson New Media, LLC in 2006 to teach businesses how to use social media sites and tools to their strategic advantage. She is the author of more than 20 e-courses for the New Hampshire Small Business Development Center. See her social media tips and tricks at facebook.com/HalvorsonNewMedia and her website HalvorsonNewMedia.com.
Non-fiction Storytelling – Beth LaMontagne Hall
October 24, 2020 9 – 2 PM | Cost $60
Space is limited to 12 participants
Non-fiction storytelling is the art of telling true stories and personal experiences that help people connect to each other and address the universal experiences we all share, like falling in love or learning to overcome fears. If you’re a fan of the Moth or This American Life and enjoy a good story, this workshop will give you the skills to craft your own true story to tell live on stage or around a camp fire with friends. You will learn the basics of what makes a good story, how to keep an audience on the edge of its seat, and how to cut away the boring stuff and get to the heart of your story.
Participants should come to the workshop with one to three ideas that you will work on during the class into a rough draft of a story.
Beth LaMontagne Hall is a storyteller in the Seacoast area and the host of the Portsmouth, NH based live storytelling event Long Story Short, through which she has taught numerous workshops to storytelling beginners. She is a writer and Content Manager at Raka, where she oversees marketing content for numerous clients.
The Basics of Creating a Digital Marketing Strategy for Businesses, Nonprofits and Start-Ups – Lisa Carter-Knight
October 8, 2020 10 AM – 12 PM – Workshop is Full
Lisa Carter-Knight of Drinkwater Productions leads this introductory class on creating a strategy for using digital platforms, with insider tips for launching your brand on social media, starting email marketing, identifying best mobile apps for you, and the basics of website marketing. Attendees will learn about the features, benefits and best practices of various digital marketing platforms in order to digitize and grow their organization’s communications.
Carter-Knight is former senior product manager for global brands including Staples and Timberland. She is the founder of Drinkwater Marketing on NH’s Seacoast.
Communicating with Clients, Customers and Other Constituents in a Crisis
October 15 10 AM – 12 PM
Robin Schell and Jayme Simoes
The pandemic is hitting small businesses and nonprofits hard. This workshop that focuses on communicating–and anticipating issues–in the time of COVID-19. This massive economic and social disruption is the catalyst for businesses to think differently about the new environment they are operating in as they continue to deliver the products and services customers need while also catering to the needs of their employees.
– How to communicate and over-communicate–from tone to approach
– Navigating barriers and creating opportunities for your business/organization
– Anticipating fallout and association issues related to the pandemic
– How to build trust and maintain relationships with employees and customers
It’s not easy to maintain–much less strengthen and grow–your client relationships in the middle of a major crisis. Relationships risk being strained during this period, but there are also powerful opportunities to help clients in a time of need and enrich your connections with them.
– Social media tactics
– Messaging tactics
– Crisis identification strategy
– How to speak with the media
Robin Schell, APR, Fellow PRSA, is a Principal of Jackson Jackson & Wagner. Jayme H. Simões is the Founder and President of Louis Karno & Company Communications, LLC. Robin and Jayme collaborate on projects for national and international clients of all sizes.
Class size is limited.