Communicating with Clients, Customers and Other Constituents in a Crisis 

ONLINE Postponed to Fall 2020

Robin Schell and Jayme Simoes

$25

The pandemic is hitting small businesses and nonprofits hard. This workshop that focuses on communicating–and anticipating issues–in the time of COVID-19. This massive economic and social disruption is the catalyst for businesses to think differently about the new environment they are operating in as they continue to deliver the products and services customers need while also catering to the needs of their employees.
– How to communicate and over-communicate–from tone to approach
– Navigating barriers and creating opportunities for your business/organization
– Anticipating fallout and association issues related to the pandemic
– How to build trust and maintain relationships with employees and customers

It’s not easy to maintain–much less strengthen and grow–your client relationships in the middle of a major crisis. Relationships risk being strained during this period, but there are also powerful opportunities to help clients in a time of need and enrich your connections with them.

Learning outcomes:
– Social media tactics
– Messaging tactics
– Crisis identification strategy
– How to speak with the media

Robin Schell, APR, Fellow PRSA, is a Principal of Jackson Jackson & Wagner. Jayme H. Simões is the Founder and President of Louis Karno & Company Communications, LLC. Robin and Jayme collaborate on projects for national and international clients of all sizes.

Class size is limited.

Register

Getting the Word Out While Staying in

ONLINE Postponed to Fall 2020

Stacy Milbouer and Tom Long

$25

Your instructors, Stacy and Tom are longtime Nackey Loeb School instructors and have more than 50 years of experience as writers and editors—they know what publications want and how to write content which will catch the eyes of inundated editors and social media readers.

In addition to real-time writing exercises, they will offer tricks of the trade and use examples which you (voluntarily) submit to polish and workshop with the class

Stacy Milbouer is an accomplished newspaper and magazine journalist, currently co-contributing editor of Fiddlehead Magazine with her husband, Tom. She has also written for the Boston Globe, Nashua Telegraph, Union Leader, Boom and New Hampshire magazines. Stacy is one of the Nackey Loeb School’s most popular teachers, having worked for the School for more than 15 years. Milbouer has also taught writing at Rivier University and the New Hampshire Institute of Art.

Class size is limited.

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Freelance Writing

TBD 9 – 3 PM | Cost $60

Think you have a great idea for a news story or magazine feature but can’t figure out how to get it published?  In this freelance workshop, writers learn how to target publications that use freelance work regularly, how to approach editors successfully, how to structure writing pieces to meet the publication’s needs and how to advance onto bigger and better publications.  Balancing multiple assignments, determining how much to charge and ensuring you are paid also are discussed.  Writers receive links to online resources used by full-time freelancers to find work and receive freelance dos and don’ts from a New Hampshire magazine editor.

Beth LaMontagne Hall is a former City Hall reporter for the New Hampshire Union Leader. She also worked as a full-time freelance writer for publications including Yankee Magazine; Politics Magazine in Washington, DC; The Associated Press; and the Portsmouth Herald.

Participant quotes:

“I received solid, useable information about the freelance process. I now know how to start. Exciting!” 

“Intimate, great advice.”

“Beth is awesome”

“The workshop covered unpublished writers’ goals and helped dispel some fear and uncertainty of how to approach editors and get published.”

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Media Skills Boot Camp

October 23, 2020 9 – 3:30 PM | Cost $60

Become a more effective media communicator and spokesperson! This one-day workshop is aimed at anyone who interacts with reporters, anchors, writers and bloggers in TV, print, radio, podcasts, or online. It’s designed to help people working in law enforcement, emergency services, business, government, law, education, non-profits, medicine, sports and academia. If you want to improve your media skills and boost your brand, this workshop is for you.

Instructor Mike Nikitas, a consultant to top corporations, has taught hundreds of people to sharpen their media profile. He is an adjunct professor of media strategy and skills at UNH, Durham and a former award-winning news and business journalist at NECN (New England Cable News).

The workshop includes understanding different media and the approaches that work best in each, demystifying what journalists look for, developing and sticking to a message, how to be clear and concise and basic crisis planning. You also will learn the fundamentals of appearing on-camera, body language, image and voice. And in keeping with the Loeb School philosophy of hands-on instruction, you’ll engage in mock, videotaped interviews and critiques, all experienced in a positive atmosphere designed to prepare you for successful media exposure.

Participant quotes:

“Good information combined with mock interviews made for a comprehensive experience.”
“I have learned a lot about media and about myself, facing a video interview.”
“I liked Mike’s experience, knowledge and teaching style.
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Nature Photography

October 17, 2020 9 – 3:30 PM | Cost $60

This workshop, taught by award-winning photographer Geoff Forester, includes explanations of the techniques and equipment used to capture good nature images, with an emphasis on how the casual photographer can produce good photos. Participants travel to the nearby Audubon Center and Massabesic Lake to take photos of their own, then return to the school to display images. Geoff demonstrates processing techniques using Photoshop.

Students should bring a digital camera (more than a smartphone) and wear comfortable clothes for an outing of nature photography. Sophisticated camera equipment is not needed

Geoff Forester, photo editor at the Concord Monitor,  has been a photojournalist for more than 30 years.  He was named 2018 Photographer of the Year by the New Hampshire Press Association and also won honors for Photo Essay and Sports Photo.  In 1994, he was named Photographer of the Year by the New Hampshire Photojournalists Association. He is a former photo editor at the Boston Globe and has taught photography at Boston University and the New Hampshire Institute of Art.

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Photography for Promotion

Postponed 9 – 3:30 PM | Cost $60

This one-day workshop is designed to help public relations photographs land on the web and in the paper, not in the trash.

Award-winning photography instructor Geoff Forester offers proven suggestions on how to take public relations photos to enhance any news release, newsletter or your organization or business website. The workshop includes camera basics, taking good photos and selecting photos that best tell your story.

Geoff Forester, photo editor at the Concord Monitor,  has been a photojournalist for more than 30 years.  He was named 2018 Photographer of the Year by the New Hampshire Press Association and also won honors for Photo Essay and Sports Photo.  In 1994, he was named Photographer of the Year by the New Hampshire Photojournalists Association. He is a former photo editor at the Boston Globe and has taught photography at Boston University and the New Hampshire Institute of Art.

Bring your camera!

NOTE: This class is limited to no more than 12 participants and will be conducted in accordance with the State of NH’s social distancing and public health guidelines. Masks will be provided. Individual snack bags and bottled water will be offered. You must bring your own lunch or purchase outside the school during the lunch break. Thank you for understanding.

Participant quotes: 

“I have learned more in these few hours than I did in an 8-week photography course” 

“Very interactive class. Loved the hands-on”

“It was interesting, informative, fast moving and fun!”

“I wanted to thank you for offering the class I took this past summer with Geoff Forester on Photography for Public Relations. I am fairly new at photography and had to share the exciting news I have had since taking photos with some of the suggestions made by Mr. Forester. He was a great instructor and it was a fun class. Within the past few months, I have won several awards!” 

Class size is limited.

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Public Speaking

Sept 18, 2020 9 – 3 PM | Cost $60

Effective communication is key to succeeding in today’s business environment.  To be successful, individuals need to be able to deliver professional, confident and well-articulated presentations.  Taught by Southern New Hampshire University Professor Andrea Bard, this workshop allows participants to develop important oral communication skills and knowledge through information and application.  Each participant gives several presentations and receives constructive feedback regarding eye contact, nervous energy, organization, use of audiovisual aids and managing difficult questions.

Participant quotes:

“Good teacher, enthusiastic. I learned some cool stuff.” 

“I recently attended the Public Speaking & Professional Presentation workshop and the Writing New Releases workshop. both were very good and I look forward to attending more programs at the Loeb School. By the numbers attending both programs, other people have also discovered that the Loeb School is a wonderful resource for professional programs offered in a pleasant environment. Nice job!”

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Smartphones — smart photos

Sept. 12, 2020 9 – 3:30 PM | Cost $60

Point, shoot and share.

It sounds so easy until you miss the moment or don’t capture an important image the way you saw it.

A world class photographer once said the best camera is the one you hold in your hand. For most of us, that means a smartphone. This workshop covera the basics, including how to hold the phone and use the elements around you so your “moments” become your pride and joy, not just deleted images.

Instructor Debi Rapson is a semi-professional photographer acclaimed for her ability to “capture the authentic moment.” She also wins praise for her ability to translate technology into easy-to-understand terms for students of all ages.

Come with your smartphone, your questions and your ideas. Learn how to create smartphone photos that will make you enjoy sharing — then smile when people ask you what camera you’re using.

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Social Media for Business

Sept 25, 2020 9 – 3 PM | Cost $60

This day-long workshop will help improve your business’s or organization’s use of social media.

The goal is to help small business owners and nonprofits better manage their Facebook, Twitter, LinkedIn and/or Instagram presence. Attendees should have a working knowledge of Facebook Business Pages.

Instructor Christine Halvorson of Halvorson New Media will teach attendees how to:

  • manage social media marketing time
  • develop strategies to gain fans
  • create photos, graphics and videos without professional training
  • write a social media marketing plan

Attendees will learn which sites are best for which target audiences.  Worksheets and an online version of the presentation are included.

Christine  Halvorson founded Halvorson New Media, LLC in 2006 to teach businesses how to use social media sites and tools to their strategic advantage. She is the author of more than 20 e-courses for the New Hampshire Small Business Development Center. See her social media tips and tricks at facebook.com/HalvorsonNewMedia and her website HalvorsonNewMedia.com.

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Student Journalism Workshop

TBD | Free

Students learn from New Hampshire reporters, editors, photographers and layout/design experts how to research, gather and report news; how to take photos that help tell the story; and how to put it all together on a page. Attorney Gregory Sullivan teaches students the rights and responsibilities of journalists with regards to the First Amendment and media rights. Students receive instruction in the morning; cover a newsmaker at lunch; and produce stories, photos and multimedia presentations in the afternoon — on deadline.

This free workshop will be held at Oyster River High School with the NH Press Association. Call 627-0005 or write loebschool@loebschool.org/ for information.

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Telling Your Family Story

March 7, 2020 9 – 3:30 PM| Cost $60

Everyone’s family has a story to tell and the Nackey S. Loeb School wants to help you tell yours. This popular program teaches how to uncover family or community stories, how to present them and how to preserve them for future generations. These skills are useful for local historians who record town lore and for residents who just want to make sure their dinner-table tales from grandma and grandpa are never forgotten. The program focuses on interviewing and listening skills as well as research and presentation.

Instructors include media professionals, historians, videographers and even an archivist to offer tips on how to preserve and protect photos and family papers that often fade away in a box in the attic.

Participant quotes:

“The presenters were specialists in their field.  They gave helpful information.”  

“All of the speakers were excellent – a varied and diverse group of professionals who all were well-spoken and interesting to listen to.”

“What I liked about the course was the experience and high caliber of the speakers. Their accumulated wisdom gave the presentations real substance.”

Register