Getting the Word Out While Staying in

ONLINE Postponed to Fall 2020

Stacy Milbouer and Tom Long

$25

Your instructors, Stacy and Tom are longtime Nackey Loeb School instructors and have more than 50 years of experience as writers and editors—they know what publications want and how to write content which will catch the eyes of inundated editors and social media readers.

In addition to real-time writing exercises, they will offer tricks of the trade and use examples which you (voluntarily) submit to polish and workshop with the class

Stacy Milbouer is an accomplished newspaper and magazine journalist, currently co-contributing editor of Fiddlehead Magazine with her husband, Tom. She has also written for the Boston Globe, Nashua Telegraph, Union Leader, Boom and New Hampshire magazines. Stacy is one of the Nackey Loeb School’s most popular teachers, having worked for the School for more than 15 years. Milbouer has also taught writing at Rivier University and the New Hampshire Institute of Art.

Class size is limited.

Register

Communicating with Clients, Customers and Other Constituents in a Crisis 

ONLINE Postponed to Fall 2020

Robin Schell and Jayme Simoes

$25

The pandemic is hitting small businesses and nonprofits hard. This workshop that focuses on communicating–and anticipating issues–in the time of COVID-19. This massive economic and social disruption is the catalyst for businesses to think differently about the new environment they are operating in as they continue to deliver the products and services customers need while also catering to the needs of their employees.
– How to communicate and over-communicate–from tone to approach
– Navigating barriers and creating opportunities for your business/organization
– Anticipating fallout and association issues related to the pandemic
– How to build trust and maintain relationships with employees and customers

It’s not easy to maintain–much less strengthen and grow–your client relationships in the middle of a major crisis. Relationships risk being strained during this period, but there are also powerful opportunities to help clients in a time of need and enrich your connections with them.

Learning outcomes:
– Social media tactics
– Messaging tactics
– Crisis identification strategy
– How to speak with the media

Robin Schell, APR, Fellow PRSA, is a Principal of Jackson Jackson & Wagner. Jayme H. Simões is the Founder and President of Louis Karno & Company Communications, LLC. Robin and Jayme collaborate on projects for national and international clients of all sizes.

Class size is limited.

Register

The Joy of Journalism: K-12

Thursday, April 9, 2020 12-1pm

​Award-winning journalism educator John Vitti will share his story – how a longtime member of the Boston Globe sports department came to teach journalism to students K-12 in his off hours, and then grow further to where he is launching a journalism education nonprofit. He will talk about how to connect with students, teachers, and schools without leaving home, and why every school everywhere should have some sort of journalism program. Co-hosted by the NH Institute for Civics Education and the Nackey S. Loeb School of Communications as one of a two-part session for NH educators.

Power of the Personal Story—Advocating for Change

Tuesday, April 14, 1pm-2:30pm

Presented by Jess Wojenski and Bobbie Burgess

As New Hampshire determines the best path forward in light of COVID-19, health and wellness advocacy is more important than ever. In this time of social distancing, there are so many ways to advocate from home. We know that one of the most effective tools we have in creating lasting change is sharing our personal stories.

Learning outcomes:

  • In this class, participants will learn the best ways to communicate with policy makers by crafting an advocacy story to have the most impact.
  • Students will also learn best practices for writing and submitting letter to your local newspapers, and other ways to make your voice heard during this time.

Taught by advocacy staff and leadership from New Futures. New Futures is a nonpartisan, nonprofit organization that advocates, educates, and collaborates to improve the health and wellness of all New Hampshire residents through policy change.

Effective Communication, A Tale of Two Styles

April 15, 2020 2 pm – 3:30 pm

Presented by Pubali Chakravorty-Campbell

What we say, and how we say it, can be the difference between failure and success not only in the workplace but in our personal lives as well. The key to communication success, therefore, comes from balancing the science of communication (understanding styles and human behavior) with the art (thoughtfully adapting written and spoken word).

Learning outcomes:

  • By participating in this class participants will first learn about the two most predominant styles of communication, Consultativeand Questioning, with a special emphasis on the stylistic differences, benefits, and risks between the two.
  • Students will leave the course with concrete scripting and examples of successful methods to have more targeted, direct, and objective written and spoken communication, and how to avoid miscommunication.
  • Instructor will guide students through comprehensive written and spoken techniques, processes, and approaches grounded in the science and art of communication best practices. By leveraging alternative and varied communication behaviors, people can positively influence how, if, and when information becomes actionable direction as opposed to noisy distraction.

Pubali Chakravorty-Campbell is an HR strategist focusing on Workforce/Talent Management and Development as well as Organizational Behavior. She has a professional designation as a Senior Certified HR Professional from the Society for HR Management (SHRM), is a trained executive coach, and leverages extensive experience as an entrepreneur to help organizations align their business goals with those of their workforce.

Student Journalism: What is the Law?
Thursday, April 16, 2020  1-2pm

Student journalists are entitled to some of the First Amendment’s free speech and free press protections.

Featuring Burlington High editor-in- chief and recipient of the courage in student journalism award Julia Shannon-Grillo, and Michael Hiestand, Senior Legal Counsel of the Student Press Law Center. Co-hosted by the NH Institute for Civics Education and the Nackey S. Loeb School of Communications as one of a two-part session for NH educators.

Content Creation in the Time of COVID-19

April 22, 2020 10 am – 11:30 am

Presented by Susan Geier

How do you strike the right tone on your business or nonprofit organization’s social media during this crisis? What makes you caring and concerned vs. out-of-touch or tone deaf?  This class will review what businesses and organizations need to know about communicating and creating relevant content during the global COVID-19 pandemic. We will discuss how to adapt message development in this uncertain environment, the steps to create relevant content, and why basic communication strategies are even more important than ever.

Learning outcomes:

  • After this class, students will have an understanding of current communication strategies developed by some of the world’s leading organizations.
  • Students will leave the course with examples of successful content.
  • Instructor will guide students through the steps of content creation in order to develop items such as blog posts and how to repurpose content for ease of communication at a time when your organization is already stressed.

Susan Geier is an experienced marketing and communications consultant and freelance journalist with a background in crisis and emergency risk communication.

Freedom of Information Laws and Your Right to Know

April 23, 2020 7pm – 8:30pm

Justin Silverman, Esq. of the New England First Amendment Coalition

The motto “assume your government will be open, but be prepared to fight for it,” seems even more important at a time when we are depending on the government for information which will keep us healthy.  This discussion-based class explores “ripped from the headlines” cases involving public safety–everything from accident photos to body camera footage to 911 calls.

Learning outcomes:

  • After this class students will have a better understanding of why government transparency is needed in our democracy despite its tension with personal privacy and security interests.
  • Instructor will guide students through real-life scenarios that pit the public’s right to know against other individual and community interests.

Justin Silverman is an attorney and executive director of the New England First Amendment Coalition (NEFAC). He teaches at the University of Maine School of Law and New England Law | Boston. Thank you to NEFAC for sponsoring this class.

First Amendment in Times of Crisis

April 29, 2020 1pm – 2:30pm

Presented by Gregory V. Sullivan, Esq.

First Amendment Media Law professor Gregory V. Sullivan offers a First Amendment primer, with examples from other times of crisis, focused on defamation and freedom of speech. We will watch video instruction, and be joined by Attorney Sullivan for Q&A, and examples you bring to the class.

Learning outcomes:

  • Students will learn about the First Amendment to the U.S. Constitution and the five freedoms it gives Americans.
  • We will view examples from challenging times in our history (WWI, WWII and the Vietnam War) when our rights were tested and how landmark legal cases reinforced our First Amendment rights.
  • Time will be offered to ask Attorney Sullivan your own questions.

Gregory V. Sullivan has served as General Counsel for the Union Leader Corporation for the past 34 years. He also currently serves on the New Hampshire Supreme Court’s Committee on the Judiciary and the Media, as well as the Committee for Public Access to Courts, and is President of the Hingham, Mass.-based media law firm, Malloy & Sullivan, where he has argued before the New Hampshire Supreme Court in several landmark First Amendment and public access cases. He is a longtime instructor at the Nackey S. Loeb School of Communications and a faculty member of Suffolk University Law School in Boston, where he teaches First Amendment and media law.

Write Now or Write Away: Creating personal narrative in real time

April 30, 2020 1pm – 2:30pm

Presented by Stacy Milbouer

We are living in an historic time. Journaling is both a great way to explore your feelings and reactions to the world around you, and to leave a record of what it was like in these days of shutdowns, social distancing and restricted travel.  With a stay home order, there’s no better time to do what you always said you’d do. Write.

Learning outcomes:

  • Through exercises and discussion, this online workshop will get you writing personal narrative to share with the world on social media, for your family or just for yourself.

Stacy Milbouer is an accomplished newspaper and magazine journalist, currently co-contributing editor of Fiddlehead Magazine with her husband, Tom. She has also written for the Boston Globe, Nashua Telegraph, Union Leader, Boom and New Hampshire magazines. Stacy is one of the Nackey Loeb School’s most popular teachers, having worked for the School for more than 15 years. Milbouer has also taught writing at Rivier University and the New Hampshire Institute of Art.

Vetiquette – The Art of Gathering Effectively in a Virtual Space

May 5, 2020 1pm – 2:30 pm

Presented by Sasha Tracy

Vetiquette, Virtual Etiquette, is what we need more of these days. Have you been in an online meeting this week? Are you attending online classes? Think about your experience meeting in virtual spaces either video or audio or both. For many of you, those memories will sound like static, people talking over each other, they will feel anxious and frustrating, they will look like, well chaos. Chances are high you have also rolled your eyes, tapped your fingers or wander literally or figuratively out of a virtual gathering because it fell victim to the myriad of avoidable pitfalls of meeting in an online space.

Learning Outcomes:

  • During our time together we will discuss the challenges and opportunities of gathering remotely, open space for your stories of meeting madness and how to use those experiences.
  • Students will learn a suite of simple and highly effective vetiquette practices to set you and your teams up for success in the future.

Sasha Tracy is the founder of Groundswell Consulting, and a creative problem solver, organizer, facilitator, and mediator. She works with leaders, nonprofit organizations, foundations, and communities across New England to create consensus-driven models for change. Her experience includes more than 10 years working on the nonprofit and philanthropic sides of the social sector, engaging in both consultant and senior leadership roles for mid-sized nonprofit organizations, as well as for the New Hampshire Charitable Foundation.