Social Media – Beyond the Basics – Christine Halvorson

September 25, 2020 9 -11 AM – Instruction and 1 -3 PM – Review and discuss assignment| Cost $60 

Assignments to be completed independently 11 AM – 1 PM

This online workshop will help improve your business’s or organization’s use of social media.

The goal is to help small business owners and nonprofits better manage their Facebook, Twitter, LinkedIn and/or Instagram presence. Attendees should have a working knowledge of Facebook Business Pages.

Instructor Christine Halvorson of Halvorson New Media will teach attendees how to:

  • manage social media marketing time
  • develop strategies to gain fans
  • create photos, graphics and videos without professional training
  • write a social media marketing plan

Attendees will learn which sites are best for which target audiences.  Worksheets and an online version of the presentation are included.

Christine  Halvorson founded Halvorson New Media, LLC in 2006 to teach businesses how to use social media sites and tools to their strategic advantage. She is the author of more than 20 e-courses for the New Hampshire Small Business Development Center. See her social media tips and tricks at facebook.com/HalvorsonNewMedia and her website HalvorsonNewMedia.com.

Register

Fast Tracking: Finding Truth in an Infodemic (co-hosted with AARP-New Hampshire)

September 29, 2020 1 PM – 2:15 PM

In today’s uncertain times uncertain times, it’s increasingly difficult to know what’s true. The growth of social media, smart devices and online sources offer 24/7 connectivity and unprecedented access to a rapidly expanding sea of information. But with that access comes the threat of those who seek to deceive or trick consumers with misinformation. From false rumors and online hoaxes, to downright lies–what can we believe and who can we trust?

To help Granite Staters better sort fact from fiction, join the Nackey S. Loeb School of Communications and AARP New Hampshire for Fact Tracking: Finding Truth in an Infodemic, an engaging and informative webinar on Tuesday, September 29, 1pm – 2:15 pm.

This free event will kick-off with 30-minute presentation by Jevin West, Director of the nonpartisan Center for an Informed Public at the University of Washington. The spread of misinformation is among the most pressing challenges of our time. New platforms for human interaction and information sharing have opened the door to misinformation, disinformation and other forms of networked manipulation which mislead and create divisions, and diminish trust in democratic institutions such as science and journalism. Jevin will provide us with powerful tools to cut through the most intimidating data. Drawing on a deep well of expertise in statistics and computational biology, Jevin will share some compelling examples with you.

Following Jevin, you’ll hear from a media reaction panel made up of Granite State journalists who will share their experiences, offer tips on how to spot misinformation, where to go for the facts behind the claims, and what you can do to better navigate today’s information overload. The panel, moderated by Neil Levesque, executive director at the nationally-known New Hampshire Institute of Politics at Saint Anselm College, will feature Holly Ramer, a senior reporter at Associated Press and Matt Mowry, editor of Business NH Magazine,

Register here

Non-fiction Storytelling – Beth LaMontagne Hall

October 2, 2020 9 – 2 PM | Cost $60

Space is limited to 12 participants

Non-fiction storytelling is the art of telling true stories and personal experiences that help people connect to each other and address the universal experiences we all share, like falling in love or learning to overcome fears.  If you’re a fan of the Moth or This American Life and enjoy a good story, this workshop will give you the skills to craft your own true story to tell live on stage or around a camp fire with friends. You will learn the basics of what makes a good story, how to keep an audience on the edge of its seat, and how to cut away the boring stuff and get to the heart of your story.

Participants should come to the workshop with one to three ideas that you will work on during the class into a rough draft of a story.

Beth LaMontagne Hall is a storyteller in the Seacoast area and the host of the Portsmouth, NH based live storytelling event Long Story Short, through which she has taught numerous workshops to storytelling beginners. She is a writer and Content Manager at Raka, where she oversees marketing content for numerous clients.

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Creative Writing: From Idea to Page –Stacy Milbouer and Tom Long

October 7, 14, 21, 28 (5:30 – 7 PM)

Class is full, call 603-627-0005 to be added to a wait list

Space is limited to 15 participants

All the excuses are gone. Now is the time to start on or continue with that novel, short story, poem – or creative non-fiction that’s been dancing around your head.  Whether you’re a novice or you’ve been writing for years, journalists and authors Stacy Milbouer and Tom Long will kick start your creativity with prompts, exercises and helpful, personal critiques.

Stacy Milbouer and Tom Long are accomplished newspaper and magazine journalists, currently co-contributing editors of Fiddlehead Magazine. Stacy and Tom are two of the Nackey Loeb School’s most popular teachers, having worked for the School for more than 15 years.

The pandemic is hitting small businesses and nonprofits hard. This workshop that focuses on communicating–and anticipating issues–in the time of COVID-19. This massive economic and social disruption is the catalyst for businesses to think differently about the new environment they are operating in as they continue to deliver the products and services customers need while also catering to the needs of their employees.
– How to communicate and over-communicate–from tone to approach
– Navigating barriers and creating opportunities for your business/organization
– Anticipating fallout and association issues related to the pandemic
– How to build trust and maintain relationships with employees and customers

It’s not easy to maintain–much less strengthen and grow–your client relationships in the middle of a major crisis. Relationships risk being strained during this period, but there are also powerful opportunities to help clients in a time of need and enrich your connections with them.

Learning outcomes:
– Social media tactics
– Messaging tactics
– Crisis identification strategy
– How to speak with the media

Robin Schell, APR, Fellow PRSA, is a Principal of Jackson Jackson & Wagner. Jayme H. Simões is the Founder and President of Louis Karno & Company Communications, LLC. Robin and Jayme collaborate on projects for national and international clients of all sizes.

Class size is limited.

The Basics of Creating a Digital Marketing Strategy for Businesses, Nonprofits and Start-Ups – Lisa Carter-Knight

October 8, 2020 10 AM – 12 PM – Workshop is Full

Lisa Carter-Knight of Drinkwater Productions leads this introductory class on creating a strategy for using digital platforms, with insider tips for launching your brand on social media, starting email marketing, identifying best mobile apps for you, and the basics of website marketing. Attendees will learn about the features, benefits and best practices of various digital marketing platforms in order to digitize and grow their organization’s communications.

Carter-Knight is former senior product manager for global brands including Staples and Timberland. She is the founder of Drinkwater Marketing on NH’s Seacoast.

Register

Communicating with Clients, Customers and Other Constituents in a Crisis 

October 15 10 AM – 12 PM

Robin Schell and Jayme Simoes

The pandemic is hitting small businesses and nonprofits hard. This workshop that focuses on communicating–and anticipating issues–in the time of COVID-19. This massive economic and social disruption is the catalyst for businesses to think differently about the new environment they are operating in as they continue to deliver the products and services customers need while also catering to the needs of their employees.
– How to communicate and over-communicate–from tone to approach
– Navigating barriers and creating opportunities for your business/organization
– Anticipating fallout and association issues related to the pandemic
– How to build trust and maintain relationships with employees and customers

It’s not easy to maintain–much less strengthen and grow–your client relationships in the middle of a major crisis. Relationships risk being strained during this period, but there are also powerful opportunities to help clients in a time of need and enrich your connections with them.

Learning outcomes:
– Social media tactics
– Messaging tactics
– Crisis identification strategy
– How to speak with the media

Robin Schell, APR, Fellow PRSA, is a Principal of Jackson Jackson & Wagner. Jayme H. Simões is the Founder and President of Louis Karno & Company Communications, LLC. Robin and Jayme collaborate on projects for national and international clients of all sizes.

Class size is limited.

Register